IM is an industry-leading BEV brand characterized by impeccable taste and a futuristic mindset. In our pursuit of innovation, we explore new possibilities for intelligent and amazing travel experiences.
IM = Intelligence in Motion
To be IM is to believe in more than just getting there. It is a focus on intelligent solutions, advanced technology & make every moment count towards your destinationIM = IM what I am
For our customers, this is a promise to discover their true selves. Our brand is dedicated to co-create this moment with them. To shape a new era of intelligent travel, together.
Our logo was born out of a transformation from our English name IM, while also representing the binary code. A design philosophy that represents our dual focus on aestheticism and technology. The image of our brand represents who we are. Modern and approachable
Our Stores
The fusion of product and experience. The concept fused the IM logo into the spatial design while the material mix strategy reflects the warmth interior design of IM products.
Our Company
IM MOTORS is an innovative corporation co-founded by SAIC MOTOR, Alibaba Group and ZJ Hi-Tech, designing, developing and manufacturing high-end smart electric cars. Invested by the 3 corporate giants, followed by our strategic partners, IM’s value widely-recognized by the market.
Our Aesthetic
When elegant and intelligence combine. Dynamic shapes, progressive imagery and beautiful simplicity characterize IM imagery.
Our Scent
The IM fragrance has been especially developed to create a sense of harmony in every moment.
